Margins

Similar to Microsoft Word, you have margins that you can adjust with the New Document window

Striking Imagery First

-Placing images first because images is what will grab reader's attention the most.

Placing Text within Margin Lines

-It is very important to place text within the margin lines so, they do not get cut away during the printing process

Master Pages

-Great for placing footers on the page
-when working on magazines, we work with multiple master pages

Logomark and Logotype

Logomark - using a symbol or a mark to represent the company
Logotype - name of company that is designed in an unusual way

SOURCE:
https://buffer.com/library/53-design-terms-explained-for-marketers

Explaining the Workspace

-Tools on the left of workspace
-Workspace in the center
-Effects setting at the top
-Layers and book pages on the right

Sans Serif and Serif

Serif

A serif is the little extra stroke or curves, at the ends of letters.

Sans Serif

A sans serif font does not include any extra stroke at the ends of the letters.



Example:




SOURCE:

https://buffer.com/library/53-design-terms-explained-for-marketers

CC Libraries

-Creating CC libraries to organize content on the page
(logos, images, text, etc.)

Hotkeys

CTRL+R - Ruler
P - Pen
CTRL+A - Select all (text)
CTRL+Z - Undo