A serif is the little extra stroke or curves, at the ends of letters.
Sans Serif
A sans serif font does not include any extra stroke at the ends of the letters.
Example:
![serif](https://buffer.com/library/wp-content/uploads/2016/06/serif.png)
SOURCE:
https://buffer.com/library/53-design-terms-explained-for-marketers
https://helpx.adobe.com/indesign/user-guide.html
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